Pets at Home has launched a free pet care application for iPhones and iPads allowing pet owners to receive news and offers.

The application also allows customers to upload information on their pets, put pet pictures on Facebook and keep track of vet appointments.

Multichannel director Matt Stead said: “We are committed to interacting with our customers using all the latest technologies. The new app gives us an additional way to learn more about our customers and their pets.”

The application is the retailer’s first move into the mobile medium, and BT Expedite, which developed the application, said it would like to introduce a location-based element to encourage shoppers to go to certain stores and eventually make it transactional.

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