‘Retail’s tech transformation doesn’t have to be all or nothing’

Brian Kalms

Can you be a market-leading retailer if tech investment decisions lie outside the c-suite, asks AlixPartners’  Brian Kalms

Our 2024 Digital Disruption Survey recently found that, in retail 81% of technology decisions are made solely by tech teams without involving the c-suite compared with a 69% average across all sectors.

 

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