Digital department store retailer Shop Direct won the Overall Award for Excellence at the Retail Week Tech & Ecomm Awards 2016.

Shop Direct was presented with the award by comedian and writer Adam Buxton at the glittering ceremony at the Intercontinental O2 hotel in London.

The Retail Leader of the Year accolade was awarded to The Hut Group founder and chief executive Matt Moulding and the OpenMarket M-Commerce Retailer of the Year was won by etail fashion giant Asos.com.

Other winners on the night included Argos, Tesco with IFTTT and Made.com for the best use of in-store technology.

The winners

Digital Launch of the Year – Mark of Excellence

  • Aldi – Ecommerce launch

Digital Launch of the Year

  • Unmade – Launch of Unmade.com

Ecommerce Team of the Year

  • Shop Direct – Shop Direct Ecommerce Team

Best Use of Technology In-store

  • MADE.com with CloudTags – MADE Connects Brighton

Customer Insight Project of the Year

  • Sainsbury’s with Aimia – Micro Location Mobile Messaging

The Amazon Payments Digital Customer Experience of the Year

  • LloydsPharmacy Online Doctor – Online Doctor Service

Delivery or Fulfilment Innovation of the Year

  • Shop Direct with ArrowXL – AskAxl

Payment Project of the Year – Mark of Excellence

  • Rugby Football Union with Worldpay and Kappture – Connected Hawking Solution

Payment Project of the Year

  • Wish with Klarna – Increased Conversion and Unique Buyers

Digital Marketing Campaign of the Year

  • Simply Be – Simply Be Real

The Greybridge IT Team of the Year

  • Shop Direct – IT Transformation Team

The MasterCard Etailer of the Year

  • The Hut Group

Innovation of the Year

  • Tesco with IFTTT

Multichannel Retailer of the Year

  • Argos

The OpenMarket M-Commerce Retailer of the Year – Mark of Excellence

  • John Lewis

The OpenMarket M-Commerce Retailer of the Year

  • ASOS.com

Retail Leader of the Year

  • Matt Moulding – The Hut Group

The Overall Award for Excellence

  • Shop Direct

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