Tesco will work with customer review specialist Reevoo which will manage and display reviews of thousands of products.
Tesco Direct senior marketing manager Charlotte Tookey said: “We view customer reviews as an essential component of our proposition to shoppers. We were keen to find an outsourced review solution that was easy to implement and offered great coverage across our wide product range."
Reevoo manages reviews for over 60 other UK retailers including Dixons, Currys and Vodafone.
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