All The Fold articles
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Retail Navigator PeopleThe Fold (People)
The Fold is led by founder and chief executive Polly McMaster.
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Retail Navigator AnalysisThe Fold (SWOT)
The Fold has established itself as a retailer with a strong brand identity, targeting an affluent demographic of city-based executives.
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Retail Navigator AnalysisThe Fold (Financials)
The Fold delivered an 11.3% rise in sales to £17.9m in the year ended 31 January 2024 (FY2023) despite “difficult trading conditions” with the retailer citing the ongoing Ukraine war, inflation and the cost-of-living crisis.
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Retail Navigator AnalysisThe Fold (Overview)
Retail Navigator profiles contemporary womenswear retailer The Fold, which recently opened its Notting Hill pop-up in London amid rising sales, up 11.3% to £17.9m in the year ended 31 January 2024.