The new advertising landscape

Ikea's kitchen campaign showed off its unique sense of humour

Cannes Lions has crowned Ikea advertiser of the year - the first retailer to win the accolade. But what makes a great advertiser? Rebecca Thomson discovers a new dawn for retail advertising

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now