All The Perfume Shop articles
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GalleryFirst look: The Perfume Shop’s debut luxury boutique store
The Perfume Shop has opened its first boutique concept store, focusing on a premium perfume experience
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NewsThe Perfume Shop launches ‘Boutique’ store format
The Perfume Shop is opening two new “boutique” stores as consumer demand spikes for more niche luxury fragrances.
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NewsThe Perfume Shop freezes prices of hundreds of ‘bestsellers’ until 2026
The Perfume Shop has committed to holding firm on the prices of hundreds of its “bestselling” products until 2026 as it extends its price promise for the third year running.
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NewsThe Perfume Shop reveals ‘significant step’ in closing gender pay gap
The Perfume Shop has released its latest gender pay gap report, revealing it has made significant steps to close the gap, Retail Week can reveal.
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NewsThe Perfume Shop is expanding its partnership with Deliveroo
The Perfume Shop and Deliveroo are expanding their retail partnership to further locations following the recent success of the first rollout.
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NewsThe Perfume Shop has recorded strong Valentine’s sales
The Perfume Shop has reported higher sales in the lead-up to Valentine’s Day as consumers flocked to the stores to buy gifts.
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NewsAS Watson promotes from within for new Superdrug property director
The owner of Superdrug and Savers has promoted Clare Jennings internally as the former retailer’s new property director
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NewsThe Perfume Shop has launched a new retail media proposition
The Perfume Shop has collaborated with health and beauty conglomerate AS Watson’s retail media ecosytem to launch a new retail media proposition.
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NewsThe Perfume Shop has seen a ‘successful’ Christmas trading period
The Perfume Shop has recorded another successful Christmas as 2 million bottles of perfume were sold between November 28 and December 24.
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Innovation of the WeekThe Perfume Shop is using holograms to ‘revolutionise’ customer experience
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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DataRapid delivery: is it still all to play for?
Thanks to data collected exclusively for Retail Week by CACI, we can reveal the picture of spend in the rapid delivery market, how Getir managed to crash out of a service that’s in such high demand and the demographic groups it attracted that are now up for grabs.
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VideoThe Perfume Shop spritzes some Christmas magic in new festive ad
The Perfume Shop has unveiled its Christmas advert bringing to life the magic and allure of the holiday season.
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Retail Navigator AnalysisThe Perfume Shop (Overview)
Marking their partnership, Deliveroo and The Perfume Shop are running a fun initiative to provide consumers with an “emergency spritz of perfume” in a “limited edition” service labelled “Eau De-Liveroo”. Riders deliver 5ml fragrance samples.
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NewsThe Perfume Shop partners with Deliveroo to offer on demand ‘emergency spritz of perfume’
The Perfume Shop has partnered with Deliveroo to offer an “emergency spritz of perfume on demand” service called “Eau De-Liveroo Rider”.
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NewsThe Perfume Shop to hire for 750 Christmas temp roles ahead of the festive season
The Perfume Shop will be hiring over 750 temporary roles from mid-September through to October as it launches its Christmas recruitment programme.
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Retail Navigator AnalysisThe Perfume Shop (SWOT)
The Perfume Shop is able to benefit from parent company AS Watson’s economies of scale for sourcing and receives necessary investment to keep its proposition appealing. For instance, group digital investment has resulted in new technology increasing across the business.
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Retail Navigator AnalysisThe Perfume Shop (Financials)
Posting a “robust trading performance” The Perfume Shop sales grew 4.6% year on year to £302.4m for the year to 30 December 2023 (FY2023). In an inflationary environment, The Perfume Shop’s pre-tax profit fell 11.8% year on year to £18.6m with a pre-tax profit margin of 6.2% in FY2023 compared to 7.3% the year before.
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NewsDeliveroo has partnered with The Perfume Shop for rapid delivery
Deliveroo has partnered with The Perfume Shop, offering customers a selection of designer perfume brands for delivery in 25 minutes.
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DataRanking: The 20 biggest beauty retailers dominating the UK market
The beauty market is as competitive as it is lucrative. To see who has the edge over others, we asked Retail Week sister brand Retail Navigator to reveal the biggest beauty retailers in the UK.
