All The Perfume Shop articles
Founded in 1992, The Perfume Shop is a UK specialist fragrance retailer that sells a wide range of leading perfume brands with the aim of making these accessible to everyone at an affordable price. The company has more than 250 small-format speciality stores and also offers its products online. Since 2005 The Perfume Shop has been part of leading global health and beauty retailer AS Watson.
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DataRapid delivery: is it still all to play for?
Thanks to data collected exclusively for Retail Week by CACI, we can reveal the picture of spend in the rapid delivery market, how Getir managed to crash out of a service that’s in such high demand and the demographic groups it attracted that are now up for grabs.
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VideoThe Perfume Shop spritzes some Christmas magic in new festive ad
The Perfume Shop has unveiled its Christmas advert bringing to life the magic and allure of the holiday season.
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Retail Navigator AnalysisThe Perfume Shop (Overview)
Marking their partnership, Deliveroo and The Perfume Shop are running a fun initiative to provide consumers with an “emergency spritz of perfume” in a “limited edition” service labelled “Eau De-Liveroo”. Riders deliver 5ml fragrance samples.
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NewsThe Perfume Shop partners with Deliveroo to offer on demand ‘emergency spritz of perfume’
The Perfume Shop has partnered with Deliveroo to offer an “emergency spritz of perfume on demand” service called “Eau De-Liveroo Rider”.
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NewsThe Perfume Shop to hire for 750 Christmas temp roles ahead of the festive season
The Perfume Shop will be hiring over 750 temporary roles from mid-September through to October as it launches its Christmas recruitment programme.
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Retail Navigator AnalysisThe Perfume Shop (SWOT)
The Perfume Shop is able to benefit from parent company AS Watson’s economies of scale for sourcing and receives necessary investment to keep its proposition appealing. For instance, group digital investment has resulted in new technology increasing across the business.
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Retail Navigator AnalysisThe Perfume Shop (Financials)
Posting a “robust trading performance” The Perfume Shop sales grew 4.6% year on year to £302.4m for the year to 30 December 2023 (FY2023). In an inflationary environment, The Perfume Shop’s pre-tax profit fell 11.8% year on year to £18.6m with a pre-tax profit margin of 6.2% in FY2023 compared to 7.3% the year before.
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NewsDeliveroo has partnered with The Perfume Shop for rapid delivery
Deliveroo has partnered with The Perfume Shop, offering customers a selection of designer perfume brands for delivery in 25 minutes.
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DataRanking: The 20 biggest beauty retailers dominating the UK market
The beauty market is as competitive as it is lucrative. To see who has the edge over others, we asked Retail Week sister brand Retail Navigator to reveal the biggest beauty retailers in the UK.
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NewsAS Watson appoints Malina Ngai as new group CEO
AS Watson Group, which owns Superdrug, Savers and The Perfume Shop in the UK, has appointed Malina Ngai as the new group chief executive, starting May 1.
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NewsThe Perfume Shop strengthens leadership with two new directors
The Perfume Shop has appointed Karen Harris and Laura Wilkinson to the newly created positions of customer director and online business director, respectively, as it looks to drive growth in both online and offline channels.
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NewsThe Perfume Shop unveils £2.5m tech investment
The Perfume Shop announced an investment of £2.5m in “industry-leading warehouse automation technology” as it looks to reduce environmental impact and future-proof its distribution capabilities.
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Innovation of the WeekThe Perfume Shop teams up with L'Oréal on 'industry leading' refill station
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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AnalysisGolden quarter: How retailers are preparing for another cash-strapped Christmas
With the macroeconomic environment looking gloomier than ever, we spoke to some of the UK’s biggest retailers to get their take on whether this year’s festive season will be feast or famine.
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NewsThe Perfume Shop price freeze saved customers £870k
The Perfume Shop said its price-freeze initiative, rolled out in late 2022, has saved UK shoppers more than £870,000 this year.
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NewsThe Perfume Shop extends recycling scheme to all its stores
The Perfume Shop has rolled out its biggest perfume bottle recycling scheme across all 211 UK stores.
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NewsThe Perfume Shop freezes prices on bestsellers until 2024
The Perfume Shop is putting a prize freeze on 138 of its bestselling fragrances until 2024.
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NewsThe Perfume Shop hails ‘best ever’ Christmas with record number of bottles sold
The Perfume Shop has hailed the resilience of perfume as a gifting category after it sold a record number of bottles over the Christmas trading period.
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OpinionAS Watson COO: Putting people at the heart of Covid-19 strategy
We closed our first shops in Asia in January, when the threat of Covid-19 had not yet reached Europe.