Jeweller Tiffany and fashion firm Mulberry have signed up for space in The Village, an area set aside for exclusive brands.
Mulberry has taken a 1,331 sq ft (123 sq m) store, while New York-based Tiffany will use its 2,800 sq ft (260 sq m) unit to showcase a range of diamond engagement rings and silver jewellery, watches, gifts and accessories from designers including Elsa Peretti, Paloma Picasso and Jean Schlumberger.
The lettings process for The Village has so far been slower than for the rest of the centre, despite the developer signing top luxury brand Louis Vuitton in August last year. But Westfield bosses hope these latest signings will be a catalyst for other retailers to sign in time to complete fit-outs in readiness for its October 30 opening.
Westfield director of leasing David Slade said: “It’s been a big decision for these companies. We’ve had to create the right environment for them and it’s taken us a long time to get the designs right but we think we’ve done that.”
“They’re very interested in their fellow retailers,” Slade added. “The adjacencies are extremely important to these people.”
Other upscale names expected to take space in the centre include Dior and Gucci.
Agents Harper Dennis Hobbs acted for Tiffany. Harper Dennis Hobbs director David Harper said: “A lot of people have been waiting for Tiffany and Mulberry to sign and more signings will definitely start happening. I think there’ll be one signing a week now.”
The Village sits in the southeast corner of the scheme and covers 200,000 sq ft (18,580 sq m) over three floors. The ground floor, where Mulberry and Tiffany have taken space, is aimed at international luxury brands, while the first floor will focus on lifestyle brands and British fashion. The third floor will house a gym and spa.
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