TikTok Shop: three retailers nailing social commerce
Over 1.5 million UK businesses are now on the TikTok app, and the brand reports that the number of merchants joining its ecommerce platform is growing “rapidly”. We spoke to three social-savvy businesses that have made a success of it.
TikTok hasn’t disclosed just how much shoppers are spending on its app, but judging by the explosion of businesses joining the ecommerce platform since it launched in 2021, it’s safe to say business is booming. We spoke to three social-savvy businesses that have made a success of it.
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