All TikTok articles
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News
Retail sales via social media set to double in four years
The social commerce industry is expected to double its value in the next four years in the UK as more consumers discover new ways to shop.
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Interview
Advertise, entertain, sell: The many ways TikTok is providing opportunities for retailers
With more and more sellers leveraging social platforms, Retail Week sits down with Paul Mears, TikTok group vertical director of retail and ecommerce, to discuss the myriad opportunities for retailers.
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Analysis
How Gymshark and Cult Beauty are cashing in on the TikTok opportunity
An exclusive survey of more than 1,000 online shoppers reveals what’s really making them part with their cash in our unmissable new report
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News
TikTok Shop UK launches preowned luxury category
TikTok Shop UK has launched a preowned luxury fashion category where shoppers can browse through big brands added to the platform.
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News
TikTok Shop and Shopify launch new app for UK sellers
TikTok Shop has expanded its partnership with Shopify in the UK, as Shopify merchants can now connect their online store on the shopping platform using a new app.
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Analysis
Tech List 2024: What makes Cider, Zalando, Facewatch and TikTok leaders so inspiring?
Retail Week’s definitive annual index of the people powering tech transformation at 50 influential businesses has been published. We look at what retailers can learn from four of the individuals celebrated in The Tech List
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Analysis
TikTok Shop: three retailers nailing social commerce
Over 1.5 million UK businesses are now on the TikTok app, and the brand reports that the number of merchants joining its ecommerce platform is growing “rapidly”. We spoke to three social-savvy businesses that have made a success of it.
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News
TikTok Shop partners with Royal Mail
TikTok Shop has partnered with Royal Mail to roll out Click & Drop for merchants on the platform.
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News
TikTok shop launches refurbished tech category
TikTok Shop has launched a new refurbished technology product category in the UK for users to buy directly from the platform.
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News
TikTok Shop boosts in-app shopping with commerce partnership
TikTok Shop has partnered with global ecommerce network CommerceHub to help accelerate growth of its in-app shopping experience.
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News
Police dispersal order in place on Oxford Street amid TikTok crime-spree fears
Oxford Street, one of the country’s main shopping destinations, is subject to a dispersal order and police have stepped up their presence following concern over a potential ‘mass shoplifting’ event publicised on social media site TikTok.
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News
TikTok Shop launches same-day fulfilment in the UK
TikTok Shop has launched Fulfilled by TikTok (FBT), a new logistics program designed to make it easier for merchants to sell on the platform in the UK.
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News
TikTok opens first pop-up shop on Oxford Street
TikTok has opened its first pop-up shop on London’s Oxford Street to showcase the range of brands and creators selling on the platform
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News
TikTok Shop partners with UK-based fulfilment provider
TikTok Shop has chosen a UK-based global fulfilment provider as its partner to help carry out large volumes of orders placed through the social media platform.
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News
TikTok Shop UK launches parent and baby product category
TikTok Shop UK has launched a parent and baby product category that features well-known UK brands.
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News
Sephora and TikTok launch incubator partnership for creators and beauty brands
Sephora and TikTok have joined forces to launch a new programme for founder-led beauty brands to connect with TikTok creators.
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News
TikTok Shop launches new wellness product category with major brands
TikTok Shop has joined forces with some big names in wellness to launch its new product category in the UK.
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News
TikTok overtakes Instagram and Facebook as UK’s most shopped social channel
TikTok has become the UK’s most shopped social media channel and has outpaced Instagram and Facebook.
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Analysis
Analysis: The most unexpected retail TikTok stars of 2022
From trendy sportswear brands like Gymshark to cutting-edge tech giants like Apple, some retailers are social media naturals that grow from the moment they arrive on TikTok, whereas others have to work a little harder to win their audience.
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Video
Watch: Boots teams up with TikTok and Meta for Christmas campaign
Boots’ Christmas advert brings a message of “joy for all” amid the cost-of-living crisis.