All TikTok articles – Page 3
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AnalysisTV or TikTok? Where should marketers spend their budget right now?
Marketing teams have been met with a tough challenge throughout the pandemic as consumers’ lives and behaviours change. Retail Week explores how best to reach customers right now.
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NewsWalmart TikTok deal in doubt after Trump calls for US ‘total control’
US president Donald Trump has poured cold water on the mooted Oracle and Walmart takeover of TikTok, demanding the US companies have total control over the app.
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Opinion‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’
If ever something deserved an exclamation mark, it was the news that retail powerhouse Walmart hopes to snap up video-sharing social media network TikTok in a deal worth as much as $30bn.
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NewsWalmart and Microsoft join forces on TikTok bid
Walmart has joined forces with Microsoft to launch a multibillion-dollar bid for TikTok’s US business.
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NewsTikTok launches business arm to work with brands
Social media giant TikTok has launched a new ‘TikTok for Business’ platform to help brands market themselves on the app.
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AnalysisTikTok boom: the brands winning as lockdown spurs social surge
With the UK on lockdown and people increasingly housebound, social media will become more important than ever as we seek information, solace or distraction from the outside world. Retail Week looks at the newest social platform to take the Western world by storm and the brands winning on it.
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