French Connection-owned fashion and lifestyle brand Toast has opened a 2,800 sq ft (260 sq m) store in Notting Hill.

The branch combines the recently launched house and home range with the more established daywear products. It has been designed by former Din Associates director John Harvey and is the third project that he has undertaken for Toast this year.

He said: “We have created three linked spaces, using and revealing elements of the existing building. The shopfit combines designed elements with found pieces.”

Toast has eight stores: a Selfridges concession, two standalone stores in London and branches in Bath, Harrogate, Llandeilo, Manchester and Oxford. The brand – which is based in Llansamlet, South Wales – also runs a catalogue business, which predates the store operation. There is a strong eco slant across all elements of the enterprise.

Topics