Analysis: Why understanding data is key to winning and retaining customers
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By Laura Heywood21 November 2013
A Retail Week and Cognizant roundtable revealed the key things retailers must get right to effectively use shopper data to personalise offers.
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A Retail Week and Cognizant roundtable revealed the key things retailers must get right to effectively use shopper data to personalise offers.
https://www.retail-week.com/customer/analysis-why-understanding-data-is-key-to-winning-and-retaining-customers-/5055054.article