All TV shopping articles – Page 2

News
Argos to axe its TV shopping channel as it focuses on digital

2013-02-21T08:28:00Z

Argos is to close its TV shopping channel less than two years after its debut as it focuses on building its digital business.
Analysis
Analysis: What will the music stores of the future look like?

2013-02-01T07:00:00Z

When HMV fell into administration, the future of record stores on many British high streets was thrown into question. How can retailers adapt to today’s entertainment consumers?
Analysis
Campaign of the week: Selfridges, Mr Selfridge Twitter Campaign

2013-01-16T07:00:00Z

The brand new ITV costume drama Mr Selfridge debuted last week on Sunday with sky-high viewing figures and has been hailed by TV critics as the new Downtown Abbey.
Analysis
Analysis: How can retailers become digital publishers?

2012-09-26T07:00:00Z

Retailers are battling to stand out from the crowd and keep customers interested, and digital content is an effective tool. Jessica Twentyman asks how retailers can become digital publishing experts, and discusses the best way to produce content online.
News
Ideal World and High Street TV ink selling arrangement

2012-09-18T17:48:00Z

Home shopping group Ideal Shopping Direct has partnered with High Street TV so both can increase their exposure and audience reach.
Analysis
Analysis: Keeping up with the evolution of ecommerce

2012-09-13T07:00:00Z

Ahead of next month’s Retail Week Ecommerce Summit, we speak to some of the event’s key speakers for an early insight into where their online focus lies.
Analysis
Analysis: Retailers’ evolving communications strategies

2012-09-07T07:00:00Z

Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.
Analysis
Campaign of the week: Matalan, Makes Fashion Sense

2012-08-31T07:00:00Z

Value fashion retailer Matalan, which has a largely out-of-town store estate, has launched a multimedia campaign to increase its visibility.
Opinion
Comment: Traditional channels are still alive

2012-08-10T07:00:00Z

Digital is at the forefront of retailers’ minds, and rightly so. But opportunities are being missed where traditional customers are concerned.
Analysis
Campaign of the week: Shop Direct’s Very, Video-on-demand

2012-07-20T00:00:00Z

Last week, Shop Direct’s Very launched a targeted video-on-demand (VoD) advertising campaign based on the viewer’s previous online shopping behaviour.
Analysis
Retail Week on the Road: North East and Yorkshire

2012-07-13T00:00:00Z

We visit Stockton-on-Tees, Middlesbrough, Doncaster, Harrogate and Leeds.
Analysis
The changing world of electricals retailing

2012-06-29T07:00:00Z

Electricals retailing has become an increasing challenge over the past 20 years. Rebecca Thomson looks at how it has changed.
News
Littlewoods Facebook show prompts sales spike

2012-06-22T00:00:00Z

Littlewoods has hailed its Facebook TV programme as a success after it stimulated record sales for the featured products.
News
GNC teams up with US cable TV network to launch online TV series

2012-06-01T07:00:00Z

Nutritional products retailer GNC has teamed up with US cable TV network Discovery Fit & Health to launch Transformation Diaries, an online TV series following four women working to achieve their personal ‘live well’ goals. In addition to their personalised webisodes, Transformation Diaries will chronicle each woman’s journey through first-person ...
News
Homebase to launch ad campaign for Habitat range

2012-06-01T00:00:00Z

DIY retailer Homebase is to launch a TV ad campaign to back the launch of its Habitat products.
News
Littlewoods to launch interactive Facebook TV show

2012-05-31T07:00:00Z

Littlewoods, in what it claims is a retail first, is to broadcast a live interactive TV show on Facebook, hosted by brand ambassador Laurence Llewelyn-Bowen.
News
Superdrug considers localised product offer

2012-05-31T07:00:00Z

Superdrug is considering localising its product offer in stores to better meet local needs.
Analysis
Interactive TV shopping: What do retailers need to know?

2012-05-25T00:00:00Z

Interactive TV shopping is the latest opportunity to exploit in e-commerce, but retailers must act fast if they want to turn this channel into a winner.
News
JML appoints Ken Daly as chief executive

2012-05-22T10:42:00Z

JML has appointed Ken Daly as its chief executive. Daly has been group managing director of the TV shopping and consumer product brand since 2007.
Opinion
Lovehoney: Making the most of TV publicity

2012-05-18T00:00:00Z

TV fame is just the beginning for Lovehoney’s journey to fulfillment.