Retailers slash illegal sales to underage drinkers
Retailers and off-licences have managed to cut sales of alcohol to underage buyers dramatically, according to the latest test report from the Home Office.

Failure rates in supermarkets fell from 50 per cent in summer last year to 17 per cent in the latest survey and off-licences improved from 36 per cent to 20 per cent.

The British Retail Consortium (BRC), on behalf of the Retail Alcohol Standards Group (RASG), said that the alcohol test purchasing results published today by the Home Office are testament to retailers' efforts to reduce under-age sales.

'The uniform signage launched in December has proved extremely effective and more stores, large and small, are adopting it,' said BRC director-general Kevin Hawkins.

'Retailers have also worked very closely with their staff to reinforce the message that if you appear under the age of 21 you will be asked for identification and that no ID means no sale.'

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