A year since its collapse, where should Wilko focus to win back customers?

Wilko store on high street with man walking past

Source: Shutterstock

It’s been one year since value retailer Wilko fell into administration, which saw the beloved high street chain close 400 stores and cost 12,000 people their jobs.

The Wilko brand was saved by The Range just a few weeks later, which wasted no time in getting it back on its feet again. 

 

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