​Poundland rewards scheme has become the top free app one day after launching

The programme dubbed “Poundland Perks” was rolled out across the country on October 16, following trials in around 100 stores in Scotland, Northern Ireland and the Isle of Wight.

The new app offers customers at least 100 perks at any time, which they can can reap the rewards of in any of Poundland’s 800-plus stores. Shoppers can also earn “perk points” when they spend in different parts of the store.

As part of the launch, the value retailer is also giving customers 100 points for every pound they spend in-store until Christmas.

Once customers collect 5,000 points they can turn this into digital reward vouchers to spend in-store or online, or keep accumulating points for a larger purchase.

From October 23, shoppers can win points and prizes through the app’s “Spin to Winsday” game, which will take place every Wednesday.

Poundland’s director of digital, Tom Hill, said: “It’s been a very strong start for our new rewards app, as we give customers the opportunity to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in-store or online.”

Poundland is also investing around £20m in better tills and faster and simpler self-checkouts. The app can now be used at every manned checkout and every self-service till will be fully compatible with the perks app from December 1.