All White Stuff articles
British fashion and lifestyle retailer White Stuff has been in business since 1985. Today it continues to focus on its ecommerce offer while making its shops innovative.
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Analysis
10 retailers nailing online UX – and what you can learn from them
This deep dive is the fourth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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Retail Navigator Analysis
White Stuff (Overview)
TFG London, which includes retailers Whistles, Phase Eight and Hobbs, acquires White Stuff. White Stuff’s senior management team, led by CEO Jo Jenkins, will stay in place.
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News
White Stuff has been bought by The Foschini Group
Fashion retailer White Stuff has been acquired by The Foschini Group, which owns retailers such as Whistles, Phase Eight and Hobbs.
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News
Whistles owner is planning a deal to acquire White Stuff
The owner of Whistles and Phase Eight is in advanced talks to buy high street fashion retailer White Stuff.
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News
White Stuff is opening its first airport store
White Stuff is taking its offer airside with its first airport store.
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News
White Stuff has reported a surge in profits after shift to ‘customer favourites’
White Stuff has hailed the success of its brand transformation strategy after posting a surge in profits and sales for the full year.
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News
White Stuff ramps up international expansion with US wholesale launch
Fashion retailer White Stuff has announced plans to launch in the US via its wholesale business.
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News
White Stuff opens more stores in Marks & Spencer
Fashion retailer White Stuff has announced an expansion of its existing brand partnership with Marks & Spencer.
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News
White Stuff owners consider sale following takeover approach
The owners of fashion retailer White Stuff are reportedly exploring a sale of the business after receiving surprise interest from a prospective buyer.
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News
White Stuff profits and sales rise in ‘strong’ year
White Stuff has reported a rise in both profits and sales in a “strong” year of growth for the fashion retailer in the early stages of its “ongoing business transformation”.
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Data
Ranking: The 30 fastest-growing fashion retailers revealed
It has been a tough few years for fashion, and retailers have been battling to lead on style, value and quality despite skyrocketing return rates, competition for customer loyalty and bold sustainability targets.
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News
White Stuff swings to the black after 'quietly rebranding' business
White Stuff has returned to profit following a branding overhaul last year.
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Analysis
PM for a day: What M&S, Co-op and AO’s leaders would do in the top job
As Rishi Sunak and Liz Truss challenge each other for leadership of the Conservative Party and the country, all eyes are on them for solutions to pressing problems such as the cost-of-living crisis.
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Retail Navigator Analysis
White Stuff (SWOT)
White Stuff’s core offer is pitched at the upper middle end of the high street. It appeals to a relatively affluent consumer, but prices are such that its customers can afford to buy regularly throughout the season. The retailer ensures that new product introductions take place on a weekly basis so that the offer stays fresh and encourages repeat visits
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Retail Navigator Analysis
White Stuff (People)
Jo Jenkins, former M&S clothing and beauty director, has been chief executive at White Stuff since April 2018.
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Retail Navigator Analysis
White Stuff (Financials)
White Stuff posted a rise in both sales and profits in the year to 27 April 2024 (FY2023). Total group sales climbed 2.4% year on year to £155.0m, up from £151.4m the year before, reflecting growth in both the store and online channels. Sales had increased 13.3% the previous year. Profitability was boosted by a focus on full price sales and a planned reduction in mark down and promotion sales.
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Opinion
Fran Minogue: Retail leadership lessons for our stop-go times
There was a horrible novelty to the first lockdown. We’d never been there before and the first priority was colleague safety and then to focus on keeping operations going.
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Analysis
How retail changed my life: Debbie Hewitt – from adversity to the City
“I was once told by somebody I wouldn’t get on in business because of my accent.”
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News
Coronavirus: White Stuff prepares for ‘significant’ job cuts
White Stuff is preparing to make a “significant” number of redundancies, even after coronavirus lockdown restrictions are lifted, due to a fall in demand for its wares.
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News
White Stuff profits dented by digital spend and discounting
White Stuff has suffered a fall in full-year profits after ramping up investment in digital marketing and “higher than planned” levels of discounting.