Wiggle strikes deal with Doddle allowing click-and collect at stations

Cycling and triathlon specialist Wiggle has become the latest retailer to partner with Doddle, which is jointly owned by Network Rail and Travelex founder Lloyd Dorfman.

Wiggle, which is owned by private equity group Bridgepoint, said the tie-up adds 35 locations, including major railway stations, to its list of sites where customers can pick up orders and make returns. Doddle stores also offer changing room facilities.

Wiggle brand marketing manager Jo Taylor said the etailer expected the service to be “hugely popular” with its customers.

She said: “By the very nature of our business, our customers are often those who lead a very busy and active lifestyle.

“Ensuring that we give them the ultimate choice and convenience to help minimise the impact of deliveries on their day-to-day life is a major priority for us.”

Previously click-and-collect for Wiggle bike orders was only available at Wiggle’s three workshops in St Albans, Milton Keynes and Cambridge Retail Park. In May, Wiggle said it was planning to expand its physical presence by opening two more workshop concessions in Homebase stores this year.

Retailers including Amazon, Asos and New Look are also signed up to Doddle, which aims to have around 100 stores by the end of the year. Among its current locations are Waterloo, Cannon Street and Victoria stations and Westfield Stratford shopping centre.