Core ranges will not be sacrificed
Wilkinson is set to expand into the convenience food market, stocking items such as pre-packed sandwiches, salads and cereal.
Under the plans, 600 branded lines will be introduced in 20 stores. The value homewares retailer already sells some food lines, mainly confectionary, across its 250 plus stores nationwide.
The variety retailer said the move would not be at the expense of the ranges it has stocked traditionally, which include toys, DIY, homewares, and health and beauty products.
The group also has plans to increase its number of stores to 300 by 2010.
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