William Mason signs Beatties concession deal

Department store group Beatties has struck a concession deal with fledgling designer giftware brand William Mason.

The first William Mason shop-in-shop will open in the Wolverhampton branch in October, followed by Sutton Coldfield and Solihull. The intention is to enter the top six Beatties stores.

William Mason is in talks with other department store operators and plans to open a further 20 concessions over the next 18 months. Standalones will also be considered.

The range is pitched as 'designer gifts at affordable prices', with price points such as leather photo frames for£29.99 and lamps for£60.