£5m push will cover TV, press, stores and the web
Woolworths is launching a£5 million Easter advertising push next week. The More Great News from Woolworths campaign is set around a fictional 24-hour news channel, featuring puppets Wooly and Worth as offbeat broadcast journalists reporting on Easter promotions at the high street chain.

The campaign will run across all media, including online, in-store, direct mail, press and TV. The retailer said its 'More Great News -' strapline is designed to give the marketing team 'more flexibility and immediacy with its promotional messages'.

Woolworths marketing director Stephen Robertson said: 'Easter is the second biggest retail event in the calendar behind Christmas and is vitally important to us. The customer research we have from our Christmas campaign shows that Wooly and Worth have become a very strong branding device.'

The first two TV ads will be screened next Wednesday during Coronation Street. A further advert is still in development.

Woolworths reports full-year results tomorrow.

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