‘Rollback’s returned, Whitfield’s on board – and the fightback’s on at Asda’
By 
George MacDonald2025-02-06T14:53:00
The reintroduction of Rollback signals that Asda is serious on price once again, while Jo Whitfield’s return brings a valuable combination of experience as the grocer focuses on the best of its heritage while building new businesses such as convenience, believes George MacDonald
In a year or two’s time, the last week may go down as bringing one of the most significant shifts at Asda in recent years, certainly since its takeover by the Issa brothers, which signalled a loss of direction.
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