Grocery price wars? Nothing’s changed judging by Asda boss Andy Clarke’s attitude.

He seemed relaxed about all the initiatives by rivals over the past few weeks when quizzed on the subject by reporters before his speech at last week’s IGD convention. What did he think of Tesco’s Big Price Drop, he was asked. “Has it started?” he jokingly replied. He obviously remains supremely confident that Asda’s everyday low prices are a match for the competition.

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