Frasers Group

Frasers Group is the retail group founded by Mike Ashley in 1982 and previously known as Sports Direct International. Its brands include Sports Direct, Game, Flannels, Evans Cycles, Jack Wills and House of Fraser (trading as Frasers), which it bought out of administration in 2018. There are nealry 30 department stores trasing under the Frasers and House of Fraser fascias, primarily selling a range of hihh street and luxury fashion and beauty products. Retail Week provides news, analysis, features and opinion about Frasers Group and the department stores sector.

Latest news and insight on Frasers Group from Retail-Week.com

News
Frasers Group launches new retail media network
2025-05-13T17:20:00+01:00By Hugh Radojev
Frasers Group has launched a new retail media network called ‘Elevate’, which it said will be powered by its first-party data.
News
Frasers Group gears up for members-only Matches Fashion return
2025-05-01T13:50:00+01:00By Chloe Mills
Mike Ashley’s Frasers Group is understood to be gearing up to relaunch collapsed luxury retailer Matches Fashion as an “exclusive members’ club”.
News
Frasers strikes deal to launch Sports Direct in Australia and NZ
2025-04-15T06:21:00+01:00By Ellis Hawthorne
Frasers Group has announced a major expansion into the Australian and New Zealand.

More on Frasers Group

News

Boohoo vows to push forward with Debenhams rebrand despite Frasers Group intervention

2025-03-28T14:22:00+00:00By Hugh Radojev

Boohoo has vowed to push forward with its plans to rebrand the group to Debenhams, despite Frasers Group thwarting its efforts to pass a resolution on the subject at today’s general meeting.

News

Frasers Group bolsters presence in Asia with new Sports Direct stores

2025-03-24T15:51:00+00:00By Chloe Mills

Sports Direct is expanding its global growth plans with new store openings planned across Southeast Asia and India.

Frasers Group initiates new round of staff consultations
2025-03-19T07:10:00+00:00By Ellis Hawthorne
Frasers enters new retail partnership to expand ‘ambitious international growth plans’
2025-02-27T16:43:00+00:00By Megan Robinson
Sports Direct launches new membership programme in latest loyalty push
2025-02-26T07:00:00+00:00By Chloe Mills
Q&A: Frasers Group chief customer officer talks Sports Direct membership, building loyalty and unlocking success
2025-02-26T07:00:00+00:00By Chloe Mills

Show me the money – what incentives make staff act like they own the company?
2025-02-19T06:30:00+00:00By George MacDonald
Frasers Group rolls out Frasers Plus loyalty scheme for Marks Electrical
2025-02-05T11:46:00+00:00By Hugh Radojev
Boohoo shareholders have shot down Frasers Group’s bid to ‘destabilise’ the brand
2025-01-21T12:12:00+00:00By Chloe Mills
Boohoo shareholders are urged to vote against Frasers’ bid to remove Mahmud Kamani once again
2025-01-15T12:47:00+00:00By Chloe Mills

All Frasers Group content from Retail-Week.com