More on Pret a Manger
How loyal will customers be to Pret a Manger without their free drinks and cheap food?
As Pret faces the backlash from axing its “too good to be true” subscription service, Retail Week looks at how far is too far when it comes to building customer loyalty and offering value for money
Pret is ditching its coffee subscription in favour of a ‘new and simpler’ offer
Pret a Manger has revealed that it will be axing its coffee subscription for loyal customers and replacing it with a “new and simpler offer”.