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SuperGroup to focus on 'changing perceptions' on womenswear offer

By Gemma Goldfingle2013-12-17T13:09:00

The group, which operates trendy fashion retailer Superdry, has improved its womenswear range over the past year introducing more tailored ranges, including a collaboration with tailor Timothy Everest.

SuperGroup is to promote its womenswear next year to change consumer perception about its offer.