Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts.

Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts.

Last weekend the retailer targeted stores including Liberty in London with slogans such as ‘A bunch of roses belongs in the eighties’ and ‘Nice cards are for mantelpieces’, while ‘Chocolates are for hospitals’ appeared on a Thorntons shop.

Retailers hope to match last year’s £1bn sales when £141m was spent on cards and gift wrap and £357m was spent on food and drink alone, according to Conlumino.

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