Sainsbury’s has unveiled a campaign to drive shoppers to its financial services products.

Launching today, shoppers will be able to earn double their normal Nectar reward points on Sainsbury’s shopping for two years when they take out selected Sainsbury’s Finance products. This equates to 1% off their Sainsbury’s shopping bill.

The campaign will be supported by TV, radio, and press advertising. A 40-second TV ad will feature the Sainsbury’s ‘Sarah’ family, promoting the new reward on Credit Cards, Easy Saver, Home and Pet insurances.

Hillary Williams, marketing director, Sainsbury’s Finance, said:  “We’re really excited about our integrated marketing campaign which sees ‘Sarah’ and her family promote the benefits of financial services with Sainsbury’s where they’ll not only receive good quality products but extra nectar points every time they shop.

“We know that three quarters of people are dissatisfied with the reward they currently receive from their finance provider, and many receive none at all. Our new approach will allow Sainsbury’s Finance customers to save money every time they go in store, fill up their car or shop online with Sainsbury’s as well as benefiting from good quality, award winning financial products.”

Competitor Tesco recently relaunched its loyalty scheme Clubcard offering double points for a selected period.

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