Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
With a value of $39.4bn (£29.5bn), Walmart ranks 13th overall on the fifth annual Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands.
Amazon is second among retail brands, with a value of $27.4bn (£18bn). Amazon has also experienced the highest retail brand value growth, increasing by 29%.
Tesco is the most valuable British brand, and third in the global table, with a brand value of $25.7bn (£16.9).
The other retail brands listed in the top 100 are Carrefour, Target, H&M, eBay, Zara, Home Depot, Aldi and Auchan.
Although the combined value of retail brands in the ranking declined by 1% over the last year, they have performed stronger than expected in the tough economic climate.
Peter Walshe, global brand director at Millward Brown said: “Consumers will continue to need reasons to justify their purchases and will look to those brands that they trust to provide value and conform with a new set of ethical values. Successful retailers will leverage the value of their brand. As shopping becomes more of a multi-channel experience with customers comparing prices in-store and online, retail brands will also need to ensure consistent online and offline shopping experiences.”
Most valuable global retail brands
| Rank | Brand | Value | Change |
|---|---|---|---|
| 1 | Walmart | $39421m | -4% |
| 2 | Amazon | $27459m | 29% |
| 3 | Tesco | $27459m | 12% |
| 4 | Carrefour | $14980m | 0% |
| 5 | Target | $12148m | -1% |
| 6 | H&M | $12131m | 1% |
| 7 | eBay | $9328m | -28% |
| 8 | Zara | $8986m | 4% |
| 9 | Home Depot | $8971m | -3% |
| 10 | Aldi | $8747m | 1% |
| 11 | Auchan | $7848m | N/a |
| 12 | Lowe’s | $7008m | 10% |
| 13 | Best Buy | $5807m | 18% |
| 14 | Ikea | $5710m | -15% |
| 15 | Marks & Spencer | $5699m | -5% |
| 16 | Asda | $4922m | -9% |
| 17 | Kohl’s | $4371m | 12% |
| 18 | Lidl | $4102m | -1% |
| 19 | Costco | $3875m | -26% |
| 20 | Sam’s Club | $3255m | -7% |
| 21 | Safeway | $3255m | -8% |
| 22 | Sainsbury’s | $2728m | -4% |
| 23 | Next | $2569m | 54% |
| 24 | Gap | $1747m | 2% |
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