Data: Shopper sentiment to hold steady in 2018
Despite reports of rising inflation and stagnating wages squeezing household incomes, the majority of shoppers expect to spend as much on discretionary items this year as last.
According to data compiled exclusively for Retail Week by Walnut (formerly ICM), 64% of shoppers plan to spend the same amount money in 2018 as they did in 2017 on non-essential purchases like clothing, electricals and toys.
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