John Lewis aims to create ‘world flagship’ with Peter Jones store overhaul

Peter Jones store exterior, London

Source: Shutterstock

John Lewis has ambitions to transform its landmark Peter Jones store in Chelsea, London, into a shop that stands out on the global retail stage, Retail Week can reveal.

Ideas include changing the assortment to reflect the well-heeled local customer base and making better use of features such as the roof terrace. 

 

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