Marks & Spencer has unveiled its latest spring/summer clothing range, which focuses on trends such as denim and 1970s looks.
Marks & Spencer chiefs, who reported an improving performance in its key womenswear category at its interim results earlier this month, believe the new collection represents another step on.
Marks & Spencer general merchandise boss John Dixon said the retailer has spent a lot of time listening to customers.
The spring/summer assortment is the second put together by his team, including style director Belinda Earl.
The retailer gathers feedback from 55,000 shoppers a month and Dixons said complaints have fallen 20% and scoring on style was up 9%.
Earl said the spring/summer range was “more considered”, “more confident”, and “wearable but on trend”.
Along with denim and 1970s styles, key trends include ‘the Orient’, ‘uniformity’ and ‘modern romance’.
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