Abercrombie & Fitch will open two new central London stores at Oxford Street and Covent Garden later in the month, as the US fashion giant continues its UK expansion.
The new stores will be integrated with omnichannel shopping capabilities, connecting both digital and in-person shopping for an enhanced customer experience and will both feature local London artwork to tie them into their locations.
The Oxford Street store will have a bookable, private mezzanine lounge with a personal fitting room, seating area and cash wrap for customers.
The new stores will also offer customers a variety of products across key categories from the retailer’s Best Dressed collection with dresses, shirting and tailoring such as the Collins suit collection, as well as products from the brand’s athleisure range Your Personal Best.
EMEA managing director Scott Clarke-Bryan said: “Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customers as we continue to grow Abercrombie in London.
“With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
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