German sports brand Adidas has opened its first US flagship, boasting four floors of fitness apparel on Fifth Avenue, Manhattan.
The store, measuring 45,000 sq ft, marks a push by Adidas to further establish itself in North America.
Across four storeys, it is Adidas’s largest store, as well as its most experiential.
It features New York–based products and a juice bar that sells beverages from a local Williamsburg juicery.
A city concierge is available to assist visiting tourists, and there is a ‘Home Kiosk’ area, inspired by a stadium fan shop and decorated with the names of New York City’s five boroughs.
The space also makes use of in-store technology, including four customisation stations and a temporary virtual reality installation.
The launch comes after rival fitness brand Under Armour unveiled ambitions to open a shop on Fifth Avenue in 2019, in the former location of FAO Schwarz.
Fifth Avenue is one of the world’s most expensive retail locations, with rental asking prices of around $3,213 per square foot.
Adidas opened a flagship store in Soho, London earlier this year.
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