Analysis: Will fast fashion be dead in a decade?
Zalando boss Robert Gertz sensationally claimed that the fast fashion model is unsustainable in a greener future - is he right?
While adhering to ever-changing trends is in vogue for most consumers now, a combination of factors including the impact on the environment, the growth of the second-hand market, increased government intervention, and the end of the seasonal fashion calendar may soon make the model redundant and unprofitable.
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