Fashion retailer Odd Muse will launch in Harvey Nichols stores across the UK later this month, Retail Week can reveal.
The Harvey Nichols locations that will stock the brand include Manchester, Edinburgh, Bristol, Birmingham and Leeds.
Odd Muse told Retail Week the launch will be in stores only initially, offering a range of its core collections.
Each store will also house a selection of its resort and bridal collections, as well as its new seasonal party collection, which launches later this month ahead of the Christmas period.
Odd Muse’s debut in the luxury department store comes after the success of its Covent Garden pop-up store in March this year.
The fashion retailer said the pop-up run showed “customers were ready for the ecommerce brand to have a permanent physical presence”.
Odd Muse founder Aimee Smale said: “Not only is this partnership a dream come true, but the pairing of Odd Muse and Harvey Nichols could not be more aligned.
“I am so excited to see the brand’s store presence across the UK and the team are so excited for our first wholesale relationship.”
Odd Muse, known for its blazers, tailoring and pearl dresses, first launched in 2020 and attempts to bridge the gap between fast fashion and luxury.
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