Mango names new ecommerce boss as it launches in 12 new markets

Mango announced today that it is expanding its online business by entering 12 new countries, principally located in Africa.

The 12 new countries are Angola, Belize, Brunei, Gabon, Gambia, Equatorial Guinea, Honduras, Laos, Mongolia, New Zealand, Papua New Guinea and Togo, bringing its total international presence online to more than 120 markets globally.

The news comes alongside the appointment of Marlies Hersbach, current international retail director for Mango in France, as ecommerce executive director at the fashion retailer from today.

Mango said in a statement that Hersbach’s “deep experience” across the sector will help her take reponsibility for “developing, leading and executing the company’s online business strategy”.

She will report directly to Mango’s online and customer director Elena Carasso. Her appointment comes as part of the retailer’s 2024-2026 strategic plan, which targets revenues of more than €4bn (£3.4bn) by 2026.

Carasso said: “Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets.

“Since the creation of our online channel, our aim has always been to reach the whole world in order to be closer to our customers.

“Today, almost 25 years after our ecommerce launch, we are present in more than 120 markets worldwide, with an online selling channel available in 25 languages.”

In 2023, Mango’s online business exceeded revenue of €1bn (£842m) for the first time, which also represented 33% of the group’s total sales.