Marks & Spencer to launch collaboration with designer Bella Freud

The collaboration will go live online and in 31 M&S stores across the UK on Thursday, the retailer’s managing director of home and beauty has said. 

Richard Price said Freud was “known for her iconic statement sweaters” and “the collaboration delivers a fun, authentic, diffusion and introduces Bella Freud to a wider audience”.

“The exclusive collection celebrates Bella’s signature style and coveted designs, underpinned by the quality and trusted value of M&S,” he added. 

The 27-piece collection features cashmere sweaters, a pin-striped suit, pleated miniskirt, denim jeans, bow shirts, scarves and tote bags.

“I want everybody to be able to have a piece,” Freud told The Times during an interview at M&S’s Marble Arch flagship store, on Oxford Street. “There’s nothing better than walking down the street and seeing someone you don’t know, and who has no idea who you are, wearing your stuff.”