Monsoon will open its first childrenswear boutique in Westfield, Stratford City, as it fulfils plans to open new stores in 2023.
The store, which is located on the ground floor close to other children’s stores in Westfield, will open next week and be exclusively dedicated to Monsoon’s childrenswear ranges, selling casual clothing, partywear and outerwear.
The retailer said the store design is “derived from Monsoon’s wider boutique design and shares the same visual narrative of craft and authenticity, reinvented through a child’s eyes”.
Monsoon said last December that it plans to open more stores in 2023, following its return to profitability last year.
The dedicated childrenswear store is one of a raft of new bricks-and-mortar openings for the retailer as it plans to open “many more new stores” across the UK and Ireland this year.
Monsoon chief executive Nick Stowe said: “Monsoon Children has been thriving both in terms of its own evolution but also in terms of customer demand.
“The launch of its inaugural dedicated boutique is the natural next step in its progression and I am really excited to see it continue to expand from here.”
Monsoon Children head of buying Sara Maton added: “It’s a thrilling milestone for Monsoon Children to be opening a new concept store.
“We are so excited to meet our customers in a new, bold and design-led environment.”
- Get the latest fashion news and analysis straight to your inbox – sign up for our weekly newsletter
No comments yet