Mulberry is opening a new immersive store in the Victoria shopping centre in Leeds.
Mulberry’s 3,000 sq ft store is inspired by Britain’s art, architecture and landscapes, and will encourage customers to immerse themselves in the “Mulberry universe”.
Alongside the luxury brand’s full range of handbags and seasonal gifts, shoppers can also purchase exclusive editions only available in the Leeds branch.
The store officially opens on November 27 and until December 2 will feature a festive photo booth for customers to create their own Christmas cards.
Other in-store services will include same-day delivery, Saturday delivery, in-store shopping appointments and a dropoff service for the brands “renowned repairs department”.
Mulberry commercial director Ian Earnshaw said: “I am delighted that we are launching our new store concept in Victoria Quarter. Leeds has always been, and will continue to be, an extremely important market for the brand.
“We are very excited to offer all of our omnichannel and after-sales services in a seamless customer journey while showcasing all product categories in the Mulberry universe.”
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