By Hugh Radojev25 June 2020
N Brown has reported falling profits and sales across its brands in what it called a “year of restructuring”.
In the 52 weeks to February 29 the fashion retailer saw adjusted profit before tax fall 29% to £59.5m, while group revenue slumped 6% to £858m.
Since the coronavirus pandemic struck UK shores in March, N Brown reported that group revenue was down 22%, while product sales had plummeted 29% but had rallied somewhat over the last three weeks to be down 21%.
In what it called a “critical year for the group’s transition to digital”, N Brown reported that 85% of all product revenue for the period was generated through digital channels. Both womenswear and menswear saw a 5.5% sales upswing online.
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