New Balance launches resale platform
New Balance has launched a new resale platform, Reconsidered, allowing consumers to shop for pre-owned shoes as it looks to focus on the “longevity and circularity of products”.
The Reconsidered platform allows consumers to view and buy consumer returns and cosmetically imperfect footwear that cannot be sold as new.
Consumers can also trade in their gently worn New Balance shoes via mail or in-store drop-off and receive a voucher redeemable on their next purchase online.
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