New Look has debuted a bodyscanner in its Westfield Stratford City store, which calculates the contours of the body to help customers find the perfect fitting pair of jeans.
The scanner, supplied by Bodymetrics, takes a scan of the body in two seconds and takes 100 measurements of the body shape. The scan is followed by a session with a personal stylist to help shoppers find the most-flattering jeans. The scanner, which has so far only been used in luxury department stores, will be in the store until the end of October.
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