Primark ‘doing Christmas better than ever before’, says ABF boss George Weston

By Chloe Mills7 November 2023

Source: ABF

Chief executive of Primark’s parent company ABF George Weston has said Christmas is going “better than ever before” as shoppers have started to spend early.

Weston said Primark is 33% ahead in Christmas sales compared to this time last year, while sales of Christmas jumpers and decorations are up 40% and 46% respectively.

Primark ‘doing Christmas better than ever before’, says ABF boss George Weston

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