Primark has poached an executive from Premier Inn owner Whitbread for its new chief operating officer.

Nigel Jones, Primark

Nigel Jones has been hired as Primark’s chief operating officer

Nigel Jones has joined the top team at Primark and will take global responsibility for its supply chain and logistics as well as the retailer’s technology and business transformation functions.

Jones joins from his most recent role as group operations and transformation director at Whitbread, where he spent seven years.

He also worked at Tesco for more than 25 years and held senior roles across departments including stores, technology, supply chain and procurement.

During his time at Tesco, Jones also managed “all aspects” of the grocery giant’s international operations.

Primark chief executive Paul Marchant said: “Nigel joins us with a wealth of experience of running international operations of significant scale across multiple markets including the UK, Europe and South East Asia.

“With Primark now established in 17 markets, we stand to gain significantly from Nigel’s global expertise across the key areas of transformation, technology, supply chain and logistics.

“I am thrilled to welcome Nigel to Primark and look forward to working with him.”

Jones said of his appointment: “It’s hugely exciting for me to join such a recognised global retailer. I’ve always been struck by the continual growth of Primark and the influence it holds as a leader in the industry.

“I’m looking forward to leading a dynamic team to help the business achieve its future growth ambitions.”