Primark has launched a new sustainable collection certified by circular fashion business Recover.
Under its Primark Cares label, the fashion giant has created an eight-piece collection partially made from recycled cotton sourced from unused fabric waste and recycled clothes.
Each item is made from between 15% and 25% recycled cotton, while the rest is made up of a mix of materials including sustainable cotton from Primark’s Sustainable Cotton Programme, organic cotton, and polyester.
The collection has been made in partnership with Recover, a business which aims to close the loop in the fashion industry.
The range includes hoodies, joggers, sweats, T-shirts and leggings in navy, white, black and grey, capitalising on the loungewear trend that has been popular during lockdown.
Prices range from £3.50 to £12, true to Primark’s value proposition.
Director of Primark Cares Lynne Walker said: “At Primark, we believe that fashion should be more sustainable but that this shouldn’t come at a higher price.
”We are working with innovative partners like Recover, who have been a leader in closed loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone.
”With prices starting at £3.50, this collection can help make that possible so everyone can afford to make more sustainable and stylish choices.”
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