Serving looks on aisle three: how is supermarket fashion performing?

Illustration of a woman in flowing orange dress walking down supermarket aisle like a catwalk

Fashion-forward shoppers are hunting for value, but supermarket brands rarely come under the spotlight. As the grocers remain laser-focused on food, Retail Week asks whether their clothing ranges are thriving or just surviving 

Fashion-forward shoppers are hunting for value, but supermarket brands rarely come under the spotlight. As the grocers remain laser-focused on food, Retail Week asks whether their clothing ranges are thriving or just surviving 

 

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