Sosandar sales drop as it moves away from promotions
Sales at Sosandar dropped by almost 30% in the last six months as it changed its pricing to encourage more shoppers to pay full RRP on their purchases.
Sosandar said the change in revenue was a reflection of its “continued transition away from price promotional activity outside of the major scheduled sale events” as it reduced the number of price promotions on its site by 85%.
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