Very has added a raft of new fashion and home products to its low-cost value range Everyday.
The cost-of-living-friendly range has been expanded by more than 900 new products across menswear, womenswear, childrenswear and homewares.
The range is priced at 20% less than its V by Very own-brand range, with around 85% of products priced under £30.
Of the 540 new fashion products, Everyday will now feature low-cost school uniforms starting at £5 and denim jeans from £18. The 400 new homeware products will include home accessories, textiles and gardening products.
Very said the range had experienced strong customer demand since it was launched last summer, with childrenswear, women’s jeans and bedroom furniture and bedding among some of its most popular products.
The Very Group retail managing director Robbie Feather said: “We’re proud to have created Everyday at a time when value is more important than ever to our customers.
“The positive response we’ve had since launch shows that we’re getting the offer right and we’re pleased to be expanding the collection significantly across both fashion and home.
“Developing our own-brand ranges will continue to play an important role in our future plans to help families get more out of life by offering the value, convenience and flexibility they need.”
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